vitaminwater - just a community manager writing some nutrient-enhanced tweets at their desk

the “cm” persona i helped shape for the vitaminwater account is my favorite by far and the truest to my writing style. the voice is quirky and irreverent, talking about the job, boredom, and the cliched corporate boss. i also enjoy finding trending meme formats to work naturally into the brand tone, without getting hit with the classic “fellow kids” along the way.

aside from the tone, i also helped shape the award-nominated community within vitamiwater, the wet_fam. this group of liquid-lovers has their own discord, game nights with the vitaminwater cm, and more.